PROJECT CONCEPTUALISATION



Chinua Achebe,
in Anthills of the Savannah

“It is the ‘story’…. that saves our progeny from blundering like blind beggars into the spikes of the cactus fence. The story is our escort; without it, we are blind. Does the blind man own his escort? No, neither do we the story; rather it is the story that owns us and directs us.”

There may be a full appreciation of why certain knowledge and experience should be represented in a book, a film or an exhibition. There may be all the political will, stakeholder enthusiasm and financial support required. There may even be excellent work by academics and researchers. The missing ingredient, and the one that Totem brings to any project, is the big idea – the concept that makes the project come alive and touch people in extraordinary ways. 

 

 

   

 

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